10 Biggest
Selling Myths Uncovered
Selling a house can be a bit like having a baby -- everyone gives
you advice that you may or may not have asked for, in spite of the
fact that the experience is unique to each individual every time.
And just like having a baby, there are many myths and "old wives'
tales" to be de-bunked. Among the truths are the following ten:
1. Myth:
You should always price your home high and gradually correct the
sales price downward.
Truth: Pricing too high can be as bad as pricing too low.
Your strategy
in listing high may be that you will always have the chance to
accept a lower offer. But the truth is that if the listing price is
too high, you'll miss out on a percentage of buyers looking in the
price range where your home should be. Offers may not even come in,
because the buyers who would be most interested in your home are
scared off by the price and won't even take the time to look. By the
time the listing price is corrected, you may have already lost
exposure to a large group of potential buyers. Your real estate
agent will be able to offer you a comparable market analysis for
your home. This is essentially a document that compares your home to
other similar homes in your area, with the goal of helping you to
accurately assess your home's true market value.
2. Myth: Minor repairs can wait until later. There are more
important things to be done.
Truth: Minor repairs make your house more marketable, allowing
you to maximize your return (or minimize loss) on the sale.
By and large,
buyers are looking for an inviting home in move-in condition. Buyers
who are willing to tackle the repairs after moving in automatically
subtract the cost of needed fix-ups from the price they offer. You
save nothing by putting off these items, and you may likely slow the
sale of your home.
3. Myth: Once potential buyers see the inside of your home, curb
appeal won't matter.
Truth: Buyers probably won't make it to the inside of the home
if the outside of your home does not appeal to them.
Many buyers
today will drive by a home before deciding whether or not to look
inside. Your home's exterior will have less than a minute to make a
good first impression. Spruce up the view of the house by keeping
the lawn mowed, shrubs and trees trimmed, and gardens weeded and
edged. Clear the walkways and driveways of leaves and other debris.
Repair gutters and eaves, touch up the exterior paint, and repair or
resurface cracked driveways and sidewalks. You can also add
additional appeal by placing potted flowers out front, hanging a
wreath on the outside of the door, positioning new street numbers,
and putting out a pleasing welcome mat.
4. Myth: Once potential buyers fall in love with the exterior
look of your home, you put interior improvements on the back burner.
Truth: Buyers have no qualms about walking right out the front
door within 60 seconds if the house doesn't look like it could be
theirs.
Remember that
most buyers are looking for an inviting home in move-in condition.
You might consider spending a few dollars on: painting, if the
existing paint is in bad shape or an unusual color; carpeting, if it
shows excessive wear or an outdated color or style; refacing kitchen
cabinets; scrubbing bathrooms until they are sparkling clean; or
several other key repairs or replacements. Although you may be
uncomfortable with spending a few thousand dollars on your home
right before you sell it, it's not uncommon for the right work to
more than pay for itself in a higher selling price and shorter
marketing time. Your real estate agent will consult with you about
the repairs and replacements that will benefit you most.
5. Myth: Your home must be every home buyer's dream home.
Truth: If you get carried away with repairs and replacements to
your home, you may end up over-improving the house.
At some point,
improvements that you make to your home can rise far above and
beyond what is customary for comparable homes in your area. For
instance, there may not be another swimming pool in your entire
subdivision. After spending $20,000 to install an in-ground swimming
pool that you hope will lure buyers, you may find that it only
raises the market value of your home by $10,000 because there are no
other comparable properties to support the market value of the pool.
As a rule of thumb, if your improvements push your home's value
higher than 20% above average neighboring home values, don't expect
to recoup the entire amount of improvements. Your real estate agent
can advise you as to the scope of projects you might consider in
preparing your house for sale.
6. Myth: Buyers are unswayed by sellers that offer creative
financing options.
Truth: By offering flexibility in financing options, you may lure
even more prospective buyers.
You might
consider offering seller financing, paying some of the buyer's
closing costs, including a one-year home warranty, or other buyer
incentives. Your real estate agent, who has professional knowledge
of local market activity, can help you decide what incentives, if
any, to offer.
7. Myth: You are better off selling your home on your own, thus
saving the commission you would have paid to a real estate agent.
Truth: Statistically, many sellers who attempt to sell their
homes on their own cannot consummate the sale without the service of
a professional real estate agent.
And those
sellers who are successful in selling without a real estate agent
often net less from the sale than sellers who use do a professional
real estate agent. You probably visit a doctor when you are in ill
health. You also likely take your car to a mechanic for repair and
maintenance. When you require legal advice, chances are that you
seek the services of an attorney. Doesn't it make sense that you
should contact a real estate professional when you are preparing to
sell your biggest asset?
8. Myth: Good sellers are available to guide prospective buyers
through the home, giving the whole process a more personal touch.
Truth: Prospective buyers will feel more that "this house could
be" their home if the current owners are not there.
The presence
of homeowners and/ or their family members in the home while it is
being previewed can make buyers feel like they are intruding. They
really do need to be able to visualize this house as their home,
which can be difficult to do when they are acutely aware that it is
still your home. Your real estate agent will be happy to look out
for your home during open houses or showings.
9. Myth: Successful sellers insist that the terms of the sale
happen their way or no way.
Truth: If you approach the sale of your home as an adversary
of the buyer, you risk losing a perfectly solid buyer for no good
reason.
Always
remember that both you and the buyer have the same basic end goal:
for you to sell your home and for the buyer to buy your home. Your
real estate agent will join you in approaching negotiations in a
positive frame of mind, which often results in a win-win proposition
for both you and the buyer. And if both parties are satisfied with
the outcome of negotiations, very few things will come between you
and the closing table.
10. Myth: When you receive an offer, you should make the buyer
wait. This gives you a better negotiating position.
Truth: You should reply immediately to an offer!
When a buyer
makes an offer, that buyer is, at that moment in time, ready to buy
your home. Moods can change, and you don't want to lose the sale
because you have stalled in replying.